Privacy Policy

Introduction

lv177 ("we", "us", "our", "the Platform") is committed to protecting the privacy and personal data of all individuals who interact with our platform at https://lv177.cam, including registered players, prospective users, and visitors. This Privacy Policy describes how lv177 collects, uses, stores, shares, and protects personal information in the course of operating our online sports betting and casino platform.

This Privacy Policy applies to all personal data collected via the lv177 website, mobile applications, customer support channels, and any other means by which you interact with lv177. It should be read together with our Terms and Conditions, which govern your use of the Platform.

By registering an account, using the lv177 platform, or otherwise interacting with our services, you acknowledge that you have read, understood, and consent to the data practices described in this Privacy Policy. If you do not agree with any part of this policy, you must not use the Platform.

Definitions

For the purposes of this Privacy Policy, the following definitions apply:

• "Personal Data" means any information relating to an identified or identifiable natural person ("data subject"). An identifiable person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, identification number, location data, or online identifier.
• "Processing" means any operation performed on Personal Data, including collection, storage, retrieval, use, disclosure, erasure, or destruction, whether or not by automated means.
• "Data Controller" means lv177, the entity that determines the purposes and means of Processing of Personal Data.
• "Data Processor" means a third party that processes Personal Data on behalf of lv177, under instruction and subject to contractual safeguards.
• "User" / "Player" means any individual who has registered an account on the lv177 Platform, or who accesses or uses the Platform's services.
• "Cookie" means a small data file stored on a User's device by a website, used to remember information about the User and their preferences across sessions.
• "KYC" means Know Your Customer — the identity and address verification process lv177 employs to confirm User eligibility and comply with anti-money laundering (AML) requirements.
• "Sensitive Personal Data" means a subset of Personal Data including financial information, identification documents, and other data types that carry heightened privacy implications and are subject to additional protective measures.

Personal Data We Collect

lv177 collects personal data that is necessary for the operation of its platform and the delivery of its services. The categories of personal data we collect include the following:

lv177 does not intentionally collect special categories of sensitive personal data (such as health information, racial or ethnic origin, religious beliefs, or political opinions) except where specifically required by law or regulatory obligation.

How We Collect Personal Data

lv177 collects personal data through the following means:

• Direct interaction: Data you provide when creating an account, completing KYC verification, making deposits or withdrawals, contacting customer support, or completing surveys or feedback forms.
• Automated technologies: Technical data collected automatically when you access and use the Platform, including through cookies, web beacons, log files, and similar tracking technologies. This includes data about your device, browser, IP address, and navigation behaviour on the Platform.
• Third-party sources: Data received from KYC verification providers, payment processors (including FPX, DuitNow, Maybank, CIMB, Touch 'n Go eWallet, Boost, and GrabPay), fraud prevention agencies, and — where applicable — publicly available sources for AML compliance purposes.
• Referral interactions: Basic referral information where you have been referred to lv177 by an existing User through the referral programme, limited to what is necessary to attribute the referral correctly.

Purposes of Data Processing

lv177 processes your personal data for the following purposes:

• Account management: To create, maintain, and administer your lv177 account, including authentication, account settings, and profile management.
• Service delivery: To process bets and wagers, manage game sessions, process deposits and withdrawals in MYR, and deliver all platform features to you.
• Identity and age verification (KYC): To verify your identity, confirm that you are aged 21 or above, and comply with our anti-money laundering and responsible gambling obligations.
• Payment processing: To process deposits via Touch 'n Go eWallet, Boost, GrabPay, FPX, Maybank, CIMB, Public Bank, DuitNow, Hong Leong, and cryptocurrency channels, and to process withdrawal requests to your verified payment accounts.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, money laundering, collusion, bonus abuse, and other prohibited conduct on the Platform.
• Regulatory compliance: To comply with the obligations imposed by our operating licence, applicable anti-money laundering regulations, and any relevant legal requirements.
• Customer support: To respond to your enquiries, resolve complaints, and provide assistance in English, Bahasa Melayu, and Mandarin via live chat and email.
• Responsible gambling: To monitor account behaviour for signs of problem gambling, to apply and manage deposit limits, self-exclusion requests, and session controls, and to fulfil our duty of care obligations.
• Marketing communications: Where you have provided consent, to send you promotional communications about offers, bonuses, and platform updates. You may withdraw this consent at any time through your account settings or by contacting support.
• Platform improvement: To analyse usage patterns, diagnose technical issues, and develop and improve our products, services, and user experience.

Legal Basis for Processing

lv177 processes your personal data on one or more of the following legal bases, depending on the specific processing activity:

• Contractual necessity: Processing that is necessary to perform our contract with you — that is, the account agreement formed when you register on the lv177 Platform. This covers account management, service delivery, and payment processing.
• Legal obligation: Processing that is required to comply with legal or regulatory requirements, including KYC identity verification, AML monitoring, and age verification.
• Legitimate interests: Processing that is necessary for lv177's legitimate business interests, provided that these interests are not overridden by your data protection rights. This includes fraud prevention, security monitoring, platform analytics, and responsible gambling monitoring.
• Consent: Processing that is based on your freely given, specific, and informed consent — primarily for the sending of marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

Disclosure to Third Parties

lv177 does not sell, lease, or otherwise transfer your personal data to third parties for their own commercial or marketing purposes. Personal data is disclosed to third parties only in the following circumstances and only to the extent strictly necessary:

• Payment service providers: We share transaction data with payment processors — including FPX, DuitNow, Touch 'n Go eWallet, Boost, GrabPay, and Malaysian banking partners (Maybank, CIMB, Public Bank, Hong Leong) — for the purpose of processing deposits and withdrawals.
• KYC and identity verification providers: We engage third-party identity verification services to assist with the processing of KYC documentation. These providers process data under strict contractual obligations and are not permitted to use the data for any other purpose.
• Fraud prevention and AML compliance services: We may share data with fraud detection and AML screening providers where necessary to detect and prevent financial crime.
• Licensing and regulatory authorities: lv177 may be required to disclose user data to its licensing authority or to law enforcement agencies in response to valid legal requests, court orders, or regulatory investigations.
• Technology service providers: We engage cloud hosting, data analytics, customer support platform, and communications technology providers. All such providers are bound by data processing agreements that prohibit any use of your data outside the scope of the services they provide to lv177.
• Business transfers: In the event of a merger, acquisition, or sale of lv177's assets, user data may be transferred to the acquiring entity, subject to equivalent privacy protections. You will be notified of any such transfer.

International Data Transfers

As an internationally operated platform, lv177 may transfer your personal data to servers, processors, or service providers located outside of Malaysia. Such transfers are carried out in accordance with applicable data protection standards and subject to appropriate safeguards, which may include:

• Standard contractual clauses approved by relevant data protection authorities.
• Binding corporate rules applicable to group entities.
• Transfers to jurisdictions that have been assessed as providing an adequate level of data protection.

Where personal data is transferred internationally, lv177 takes reasonable steps to ensure that it remains subject to equivalent protections to those applicable in the originating jurisdiction. If you wish to obtain information about the specific safeguards applied to international transfers of your data, please contact us at [email protected].

Data Retention

lv177 retains personal data only for as long as is necessary for the purposes for which it was collected, or as required or permitted by applicable law. The following general retention guidelines apply:

When personal data is no longer required and no legal obligation necessitates its retention, lv177 will securely delete or irreversibly anonymise it. Where anonymisation is not technically feasible, data will be archived with restricted access.

Cookies & Tracking Technologies

lv177 uses cookies and similar tracking technologies on its platform. Cookies are small text files stored on your device that help us recognise you, remember your preferences, and understand how you interact with our platform.

We use the following categories of cookies:

• Strictly Necessary Cookies: These cookies are essential for the lv177 platform to function correctly. They enable core features such as account login, session management, and security controls. These cookies cannot be disabled without rendering the platform non-functional.
• Performance and Analytics Cookies: These cookies collect anonymised data about how Users interact with the platform — such as which pages are visited most frequently and where errors occur — to help us improve the overall user experience.
• Functional Cookies: These cookies remember your preferences, such as language settings and display options, to provide a more personalised experience on return visits.
• Marketing and Targeting Cookies: Where you have provided consent, these cookies may be used to track browsing behaviour for the purpose of delivering more relevant promotional communications. You may withdraw consent for marketing cookies at any time through your browser settings.

You can manage your cookie preferences at any time by adjusting the settings in your web browser. Note that disabling strictly necessary cookies may affect your ability to use the lv177 platform. For detailed information about managing cookies in popular browsers, refer to your browser's help documentation.

Your Data Protection Rights

Subject to applicable law and certain conditions, you have the following rights with respect to your personal data held by lv177. To exercise any of these rights, please submit a written request to [email protected] with the subject line "Data Rights Request — [Your Account ID]". lv177 will respond within thirty (30) days of receiving a verifiable request.

Security Measures

lv177 implements comprehensive technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• Encryption: All data transmitted between your device and the lv177 platform is protected by 256-bit SSL/TLS encryption. Sensitive data stored in our databases is encrypted at rest using industry-standard algorithms.
• Access controls: Access to personal data within lv177 is restricted to authorised personnel on a strictly need-to-know basis. All staff with access to personal data are subject to confidentiality obligations and data protection training.
• Two-factor authentication: lv177 offers two-factor authentication (2FA) for user accounts to provide an additional layer of protection against unauthorised access.
• Regular security audits: lv177 conducts periodic security assessments, penetration testing, and vulnerability scanning of its systems and infrastructure.
• Incident response: lv177 maintains documented procedures for detecting, reporting, and responding to personal data breaches. In the event of a breach that poses a high risk to your rights and freedoms, you will be notified without undue delay.

Whilst lv177 takes all reasonable measures to secure your data, no system is entirely immune from security threats. You play an important role in protecting your own data — please use a strong, unique password for your lv177 account, enable two-factor authentication, and never share your credentials with any third party.

Children & Underage Users

The lv177 Platform is strictly intended for individuals aged 21 years and above. lv177 does not knowingly collect personal data from individuals under the age of 21. Age verification is a mandatory step in our registration and KYC process, and accounts found to belong to individuals under 21 are immediately suspended and deleted.

If you believe that lv177 may have inadvertently collected personal data from a minor, please contact us immediately at [email protected]. We will investigate and take prompt action to delete such data and close the associated account.

Parents and guardians who are concerned that a minor in their care may be accessing gambling platforms are encouraged to use parental control software to restrict access to gambling-related websites and to review our Responsible Gambling page for additional resources.

Amendments to This Policy

lv177 reserves the right to update or amend this Privacy Policy at any time. Such amendments may be made in response to changes in applicable law, changes in the Platform's data processing activities, or other operational developments.

Where amendments are material — that is, where they significantly affect your rights or how your data is processed — lv177 will provide notice by email to your registered address or by prominent on-platform notification prior to the changes taking effect. The "Last Updated" date at the top of this document will be revised upon each amendment.

Your continued use of the lv177 Platform following the effective date of any amended Privacy Policy constitutes your acknowledgement of and agreement to the updated terms. If you do not accept the amended Privacy Policy, you must discontinue your use of the Platform and contact [email protected] to close your account.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way lv177 processes your personal data, please contact us through the following channels. All privacy-related enquiries will be handled by our data protection team.

• Email: [email protected] (plain text only — not a clickable link). Please include "Privacy Enquiry" in the subject line. We aim to respond to all privacy-related queries within 5 business days.
• Live Chat: Available 24 hours a day, 7 days a week, through the lv177 platform. Our support agents are available in English, Bahasa Melayu, and Mandarin.
• Data Rights Requests: To exercise your data subject rights as described in Section 11, email [email protected] with the subject line "Data Rights Request — [Your Account ID]". Identity verification will be required before any data rights request is processed.

For formal privacy complaints that have not been resolved through our internal processes, you may seek recourse through applicable data protection authorities or dispute resolution mechanisms in your jurisdiction.